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Russell & Bromley Returns To High Streets Within Next Stores


Russell & Bromley Returns To High Streets Within Next Stores

Hey there, fashionistas! You won't believe what's trotting back onto our high streets. Remember Russell & Bromley, the shoe legends who've been giving us footwear envy since 1873? Well, they're making a comeback, but with a twist!

You heard it right, folks! The brand that's been strutting its stuff in swanky standalone stores is now cozying up with Next. That's right, they're moving into Next's stores, bringing their A-game to the high street once again.

Why the big change?

Well, it's all about reaching out to more shoe-loving peeps, of course! Russell & Bromley's managing director, Andy Thomson, spilled the beans: "We're thrilled to be partnering with Next to offer our collections to a wider audience."

And guess what? Next is just as excited. Their boss, Lord Wolfson, reckons it's a match made in heaven: "Russell & Bromley's premium footwear range will be a fantastic addition to our stores."

Next snaps up Russell & Bromley in £3.8M deal, hundreds of jobs at risk
Next snaps up Russell & Bromley in £3.8M deal, hundreds of jobs at risk

What's in store for us?

Get ready for a shoe-tacular treat, folks! Russell & Bromley's signature styles will be gracing the shelves of around 100 Next stores. We're talking about their iconic heels, flats, boots, and even bags. Phew, it's like all our shoe dreams coming true at once!

But here's the kicker - they're not just stopping at the high street. Oh no, they're going online too! You'll be able to click and collect your way to fabulous feet, or have them delivered straight to your door. How's that for convenience?

Russell & Bromley store reopens under Next
Russell & Bromley store reopens under Next

When's the big reveal?

Patience, dear shoe lovers! The first Russell & Bromley concession in a Next store is set to open its doors in autumn 2022. Mark your calendars, folks - it's gonna be a shoe-tacular event!

So, there you have it - Russell & Bromley is making a comeback, and it's bigger and better than ever. Who's ready to strut their stuff in some seriously stylish shoes? We know we are!

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