Nrf 2026 Halloween Consumer Survey Top Costumes Adults Children

Hey there, coffee in hand? Let's dish out some spooktacular insights from the NRF's 2026 Halloween Consumer Survey. Grab a seat, this is gonna be a fun one!

Adults: When Grown-ups Play Dress-Up

So, what's got the grown-ups excited this Halloween? Well, it's a mix of nostalgia and creativity, my friend. Superheroes and movie/TV show characters are still topping the charts. But hold on to your hats, because pop culture is giving them a run for their money. Think: Stranger Things characters, WandaVision vibes, and even some Bridgerton bling!

Now, don't you go underestimating the power of a good pun. Costumes like 50 Shades of Grey (get it? Like the 50 states!), or a Taco 'Bout a Party are making waves. And let's not forget the classics - witches and vampires are still casting their spells and sucking up the scene.

Kids: The Little Trick-or-Treaters

Now, let's talk about the real MVPs of Halloween - the kiddos! They're all about the superheroes and princesses, but with a twist. We're seeing more girl power with characters like Black Widow and Wonder Woman. And the boys? They're not just superheroes, they're Spider-Man: Into the Spider-Verse heroes!

But here's where it gets cute. Kids are also loving Paw Patrol, Frozen (yes, still!), and even some PJ Masks action. And let's not forget the little ones who just want to be animals or dinosaurs - because why not?

Budget Talk: How Much is Too Much?

Alright, let's talk turkey. How much are we shelling out for these costumes? Well, the average adult is spending about $86 this year. That's a lot of candy, folks! But don't worry, kids' costumes are a bit lighter on the wallet, averaging around $31.

Now, you might be thinking, "That's all well and good, but what about those who go all out?" Well, hold onto your wallets, because some adults are spending over $100 on their costumes. And yes, that includes you, Mr. 'I-need-a-new-wig-every-year'.

Halloween by the Numbers

Let's wrap this up with some fun facts, shall we? So, how many of us are celebrating Halloween this year? A whopping 69% of us, that's who! And we're spending a total of $10.14 billion - yes, with a 'b' - on costumes, decorations, and candy. That's enough to make even the Grinch say "Yay!"

So there you have it, folks! The NRF's 2026 Halloween Consumer Survey in a nutshell. Now, go forth, dress up, and have a spooktacular time!